Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 If purchasing or renting from

If purchasing or renting from companies other than Pearson

Format: print

Chapters guide you through researching your market

case-based approach helps students apply Microsoft® Office® skills to real-world business scenarios based on Burning Glass market insights while reinforcing critical-thinking and problem-solving skills

Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 If purchasing or renting fromOverview: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. ISBN: 9781292314990 Edition: 5 Publisher: Pearson Format: Digital AU Course: BMKT120