Essentials of Services Marketing, (International eBook) Edition_12 complete with hands-on examples

complete with hands-on examples

even those who do not hold the title of manager

new case studies

ISBN: 9781292363554

Focusing on the role of event manager and their diverse facilitation responsibilities through each phase of the event planning process

Essentials of Services Marketing, (International eBook) Edition_12 complete with hands-on examplesOverview: For under graduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. ISBN: 9781292425160 Edition: 4 Publisher: Pearson Format: Digital AU Course: