Inside the White Cube Social interaction with new case studies

with new case studies

By turns exciting

a palace servant with training in herbal medicine is promoted up the ranks to food taster

plus a fold-out back cover to store stickers when not in use

The Challenge of Integrating Value Management and Customer Success 153

Inside the White Cube Social interaction with new case studiesWhen these essays first appeared in Artforum in 1976, their impact was immediate. They were discussed, annotated, cited, collected, and translatedthe three issues of Artforum in which they appeared have become nearly impossible to obtain. Having Brian O'Doherty's provocative essays available again is a signal event for the art world. This edition also includes "The Gallery as Gesture," a critically important piece published ten years after the others.