OYA Permanent Colors - Level 10 Volume Shampoo Firm Hold - Matte Finish

Firm Hold - Matte Finish

expressive looks

NOURISHES and MOISTURIZES: Safflower Oil

Refreshes the hair between washes

fortifying formula of the Indulge Collection’s Purple Truffle Shampoo expertly neutralizes brassy tones and rejuvenates blonde hues

OYA Permanent Colors - Level 10 Volume Shampoo Firm Hold - Matte Finish* Gentle yet vibrant gray coverage formulations using only 10 volume for level on level or darker results * A comprehensive palette of 70 colors all capable of lifting and darkening up to 4 levels * 90 gram 3 oz. tubes offer more applications and savings vs competitors * 11 inter mixable series for endless possibilities * 4 series, specifically designed to cover 100% gray hair, no intermixing needed * 5 concentrates that can be combined with any OYA