PRIME Energy Lemon Lime 4PK Shopify Collective Eddie and Bruce Russell on

Eddie and Bruce Russell on a single whiskey

imaginative style remixes our expectations to create scenes and characters that inspire new fantasies

and attention to detail at every step of the process

A highly exclusive expression – just three casks are produced each year

Ask for it behind bars and reward yourself today

PRIME Energy Lemon Lime 4PK Shopify Collective Eddie and Bruce Russell onWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage